John Minalga

John Minalga is a data-driven marketing and analytics leader with deep expertise in financial services and fintech. He brings a strong track record of helping organizations translate complex data into actionable strategies that drive customer acquisition, improve performance, and increase marketing efficiency. With extensive experience across direct marketing, audience targeting, and campaign optimization, John has worked with leading organizations to design and execute high-performing, data-centric programs. His work focuses on aligning data, analytics, and execution—ensuring that marketing strategies are both measurable and scalable. John is particularly skilled in bridging strategy and execution, enabling faster time to market while maintaining precision in targeting and performance measurement. He partners closely with clients to identify opportunities, test and optimize approaches, and deliver meaningful business outcomes.